In part two of this series, we will discuss the various entry-level jobs available for marketing & mass communications graduates, the job functions, challenges and traits required for each position. In part one, we discussed how we should prepare ourselves for our first job. Once we have a clear direction and strategy in place, it is time to study and evaluate the various types of positions that are more suitable for you.
You will be part of the marketing arm of an organization, whether MNC or SME and will be in charge of planning and executing marketing activities. Depending on the trade, the marketing activities will vary. Fashion marketing is done very differently as compared to consumer electronics marketing. By and large, marketing positions – marketing & marketing communications. In marketing,
You need to be creative, resourceful and be able to handle stress. Most marketing people are extremely outgoing and able to relate very well with people. You need to have strong communication and presentation skills as well.
Account Servicing Executive
Do not misunderstand the term account servicing with accounting. In the advertising world, account servicing, a.k.a suits, are people who manage the client’s advertising portfolio. They are people who bring in the bread & butter for their advertising agencies. Account Servicing executive looks into work with the creative concepts, strategy, and plan. The executive is also required media planners, buyers, traffic executives in the course of his/her work.
This position is a stressful one as it is extremely fast-paced and demanding. However, ff you enjoy a less bureaucratic environment, agency life could be fun & enlightening as you are surrounded by people who are creative, light-minded and free-spirited. In advertising, you need to have good PR skills when it comes to managing the expectations of your clients, creative team and also suppliers.
Public Relations Executive
As a public relations executive, the buzzword is publicity, publicity, publicity. On the broader level, you look at public relations initiatives to build corporate reputation, employee relations, government relations, crisis communications, and media relations, etc. If you apply for a position, you will be exposed to different industries and the plus is that it forces you to be a broad-based PR practitioner as you learn about the multi-faceted issues faced by different industries. Your exposure will increase since you are on the ground working with stakeholders like media, government, NGOs, corporations, etc.
Some companies hire in-house PR executives to manage their public relations activities. However, do clarify with the HR representative about the roles expected of you. Your expectations might not be met if all the company wants from you is to maintain the company’s corporate website and newsletter.
As a PR executive, you’ll be expected to find platforms to get publicity for your company. In addition, you’ll need to have a flair for writing and a nose for the news.
If you are keen to take on this career, you need to current affairs and news. Other traits include a nose and eye for a story, legal knowledge, and aspiration to accuracy, impartiality and the passion to always search for the truth.
In the entertainment world, the work of the producer is always a challenging one. The entertainment industry moves at a very fast pace and the desired traits of an effective producer include time and resources management skills, multiple stakeholders.
As an event executive, you will help your clients plan for their company’s events. Depending on the type of event company you joined, the events could vary from the company’s dinner and dance, family day to high-level events like forums, exhibitions, roadshows. Multi-tasking is hence the desired trait since be at several locations making sure things fall in place and are well executed.